Modernizing EdTech Marketing Platform
Challenge
Their existing marketing website was outdated, slow, and difficult to manage. PageSpeed scores were in the low 30s, SEO was non-existent, and the site didn't effectively communicate their value proposition to potential customers in the higher education space.
Solution
Designed and built a complete marketing website from scratch using Next.js with a custom implementation of Payload CMS. Focused on performance, SEO, and accessibility. Created modern, clean design that effectively showcases three product offerings (DataX, Migration, Archiving) with clear conversion paths for demo requests. Ongoing maintenance and continuous optimization.