Modernizing EdTech Marketing Platform
Designed and built a modern marketing website for K16 Solutions, improving PageSpeed scores from 30s to 90s and increasing qualified leads with Next.js and Payload CMS.
The Challenge
What problem did we solve?
Their existing marketing website was outdated, slow, and difficult to manage. PageSpeed scores were in the low 30s, SEO was non-existent, and the site didn't effectively communicate their value proposition to potential customers in the higher education space.
The Solution
Our approach
Designed and built a complete marketing website from scratch using Next.js with a custom implementation of Payload CMS. Focused on performance, SEO, and accessibility. Created modern, clean design that effectively showcases three product offerings (DataX, Migration, Archiving) with clear conversion paths for demo requests. Ongoing maintenance and continuous optimization.
Discovery & Strategy
Analyzed existing site, identified pain points, and mapped user journeys for three distinct products
Design System
Created modern, clean visual language with clear hierarchy and consistent component patterns
Development
Built with Next.js and Payload CMS for performance, SEO, and easy content management
Optimization
Implemented structured data, meta tags, and Core Web Vitals improvements
Results
Measurable Impact
We focus on outcomes, not just output. Here's what we achieved together.
Modernized brand presence with contemporary design
PageSpeed scores improved from low 30s to 90s
Increased demo requests and qualified leads
Optimized SEO with structured data and meta tags
Ongoing content management and performance monitoring
Gallery
Visual Details
A closer look at the interface and design decisions.
“Working with the team transformed our digital presence. The new website perfectly communicates our value and has significantly increased demo requests.”
Ready to build something great?
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